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Big in Asia Michael Backman

Big in Asia

Michael Backman

Published December 20th 2002
ISBN : 9780333985113
Hardcover
256 pages
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 About the Book 

This book, by two leading analysts, focuses upon the main obstacles facing companies operating in post-crisis Asia. It identifies the transformation of the competitive landscape and provides a series of strategies for business success in Asia. TheMoreThis book, by two leading analysts, focuses upon the main obstacles facing companies operating in post-crisis Asia. It identifies the transformation of the competitive landscape and provides a series of strategies for business success in Asia. The book is timely and essential reading for managers and business professionals.